Each year in the springtime all eyes in the world of art, design and advertisting turn to London to meet the winners of D&AD Awards. It couldn’t have been different this year. The D&AD Awards Ceremony 2018 took place on April 26, 2018. The three day event was held in London, at the Old Truman Brewery.
We were extremely thrilled when our amazing Nene received her invitation to judge the awards in the digital design category. It’s a huge achievement and honour to be part of such a famous event. The digital design category looks at websites, online campaigns, apps and emerging tech. This year over 22,000 pieces of work were judged to see if they were of the highest quality in terms of concept, execution and creativity. First, it was a 5-day online judging. There were nine judges from around the world, including Japan, Singapore, the UK, the US and Australia. The panel was very diverse. Each of the judges had an equal right and vote, everyone’s opinion was valuable and taken into consideration.
After 5 days of online judging a final 3-day judging took place. It was held April 21-23, 2018 to choose the winners who should receive wood, graphite and yellow pencil trophies. The creative industry’s event of the year had a spectacular finale - D&AD Festival and the amazing awards ceremony with the winners collecting their trophies. The winning pieces of work will be published in the D&AD design annual later this year.