Who took this year’s coveted Wood, Graphite, Black and Yellow Pencils?

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Each year in the springtime all eyes in the world of art, design and advertisting turn to London to meet the winners of D&AD Awards. It couldn’t have been different this year. The D&AD Awards Ceremony 2018 took place on April 26, 2018. The three day event was held in London, at the Old Truman Brewery.

We were extremely thrilled when our amazing Nene received her invitation to judge the awards in the digital design category. It’s a huge achievement and honour to be part of such a famous event. The digital design category looks at websites, online campaigns, apps and emerging tech. This year over 22,000 pieces of work were judged to see if they were of the highest quality in terms of concept, execution and creativity. First, it was a 5-day online judging. There were nine judges from around the world, including Japan, Singapore, the UK, the US and Australia. The panel was very diverse. Each of the judges had an equal right and vote, everyone’s opinion was valuable and taken into consideration.

After 5 days of online judging a final 3-day judging took place. It was held April 21-23, 2018 to choose the winners who should receive wood, graphite and yellow pencil trophies. The creative industry’s event of the year had a spectacular finale - D&AD Festival and the amazing awards ceremony with the winners collecting their trophies. The winning pieces of work will be published in the D&AD design annual later this year.

It all started in 1962 when a group of designers and art directors (Terence Donovan, David Bailey and Alan Fetcher) come together to celebrate creative communication. Their initial idea was to raise standards in the industry - this is why in 1963 they decided to organise the first Awards event. From almost 3,000 entries they chose 16 pieces of work to receive the Yellow Pencil. Now D&AD represents design and advertising communities worldwide and British Design & Art Direction has grown widely. The D&AD is now called a gold standard for design and advertising and second only to the Cannes Lion Grand Prix Awards.

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