Behind the scenes on Project Embrace's billboard campaign photoshoot

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Lekia Lee of Project Embrace selected 6 ladies out of over 400 who applied for the open audition back in February. The judges selected women with real, authentic stories behind their hair journey. We assembled the creative team in order to capture these women's beauty and the shoot was art directed by Trevor Robinson, OBE of creative agency Quiet Storm and Nene Parsotam, Senior Art Director Co-founder of branding agency VINE Creatives.

Thank you to an amazing team of creatives who were behind this shoot.
Art Direction: Trevor Robinson & Nene Parsotam
Photographer: Jarek duk
Retouching: Janey Renn
Make up Artists: Marie Chantal and Neon velvet
Stylist: Basma Khalifa
HairStylist: vv_jo
Video: Malik Beard
Sponsors: Cantu Beauty Uk, Clear Channel UK, Trendipeople, YBSM and Partners and Nottingham City Council